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September-11-2019   |   by azeem   |   
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As a new or already-established business, marketing should be one of your top priorities, especially digital marketing. This could be done through an in-house digital marketing team, a digital marketing agency, or a combination of both to get the most of the digital world.


In this article, I'll explain the benefits of hiring a digital marketing agency, whether your company is just launching or has been around for a decade or even a century.
As a new or already-established business, marketing should be one of your top priorities, especially digital marketing. This could be done through an in-house digital marketing team, a digital marketing agency, or a combination of both to get the most of the digital world.

 

A Digital Marketing Agency's Expertise

One of the top benefits your business gets to enjoy when hiring a digital marketing agency is wide-ranging expertise. Unlike having an in-house digital marketer, the agency comes with a host of services. You might not need all of them at the start of your business investment but you might require one or more of them in the long run.

In addition, the digital marketing agency can support and supplement your existing team, as in-house marketers tend to have a basic understanding of digital marketing, whereas an agency can provide you with more focused specialists and experts.

A digital agency is required to stay ahead of all things digital, otherwise, it would fall behind and lose clients. That's why as a digital agency, we keep tabs on everything and focus on giving the latest in the digital scene to our clients, provided it benefits their businesses, of course.

Unlike your internal marketers, who are usually familiar only with one industry, a digital marketing company comes with several industries in its portfolio. So instead of focusing on a single sector, a digital marketing firm can help you focus on several sectors at the same time and offer you advice on best practices for each industry and each digital marketing and social media channel.

 

Digital Agencies Offer Flexibility

In addition to a variety of sectors, whether for a single business or several businesses, digital marketing companies tend to be flexible, which means that they can provide a service or act as consultants to support an already-existing service.

As a company or business, you can have your social media marketing team but you may be lacking other aspects, like search engine optimization (SEO) or search engine marketing (SEM), also known as paid search or pay per click (PPC) advertising, which is basically getting your ads on Google. A digital marketing agency offers these services on a regular basis. So, it easily saves you time and money by managing your objectives and creating SEM campaigns for you.

The idea about flexibility provided by a digital marketing firm is to get the services you're missing and that would be too costly to have to integrate within your team.

For example, if you want to run a single SEM campaign once every three months, having a team that works once every quarter would be an additional expense, versus having a digital marketing company that you can hire when you need it, while also getting expert tips and advice on what would work best for you.

 

Accountability Is a Strong Incentive

When you hire a digital marketing agency, you sit down together and discuss the goals then you lay down your targets, time frame for achievement along with the key performance indicators (KPIs) on how these targets will be achieved.

When everything is established, the digital marketing agency you're working will come back to you during and after the implementation period with the results. If these results aren't what you agreed on or expected, your digital marketing firm has to explain why it hasn't met its targets. In other words, it is accountable for the results your set at the beginning and those it delivers.

Accountability is a strong incentive for a digital marketing firm, after all, their revenue and clients go to them because they can be held accountable for their promises.

 

The Outside View

It's common to want to create change within your company, but more often than not, this becomes hard to achieve because of internal objections and politics. Luckily, external agencies aren't bound by these problems.

Digital marketing agencies arrive with evidence and deliver data and analytics all throughout a campaign or contract duration. However, if a company's internal politics affect the external digital agency's work, the promised deliverables and targets would be hard to achieve.

A digital firm wants to help you achieve targets that you have difficulty doing on your own, but if your politics also hinder them, then the promises won't come to fruition.

It's important to remember that an external agency also wants your business to grow. If you stayed small after doing business with them, then they haven't done the great job they promised.

 

Use Your Digital Budget to the Fullest Extent

If you haven't started working with a digital marketing agency yet, reach out to the Maverick team for a quick chat about how digital marketing can help your business and what a three-month, six-month, and one-year strategy would like and what services would best fit you and your business.

Of course, if you're already working with a digital agency but not getting the results you need or expect, get in touch with our team for a consultation.

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1 Comments
  • Nada
    2019-11-25 11:45:17

    Interesting piece. Thank you for sharing

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