By: Shadwa Hamza; Edited by: Nada Adel  

Facebook has seen many changes and updates in 2019 especially in what it offers to marketers and advertisers.

Below are 6 updates you may have missed along with some expectations for what is yet to come from Facebook in 2020.

New Placement Controls for Advertisers
Facebook created what it calls "White Lists," a feature it says will help marketers display their ads where they want.

Since ads can be shown anywhere on Facebook and some might harm advertisers' services or products when placed near or around inappropriate content, Facebook said it would create publisher “White lists” and “Blocklists.”

These lists will allow advertisers to control their ads placements, the social media platform said.
With this feature, advertisers will be able specify the place where their ad would go and which location would benefit them the most.

At the moment, this feature will be for specific users and is still being tested.

Multi-image Posts Layout
Previously Facebook had one layout for its multi-image post layout; in 2019 it said it wanted to change that.
Facebook will create several options for how images are displayed, giving users an option to choose how they want their image posts to be viewed.

This feature is being tested and, though it might be a small change, it is expected to help many users, page owners, and advertisers to choose how they want their image posts to be shown to their audience.

Organic Posts to Top Fans
For pages with over 10,000 fans, Facebook created a "Top Fan" badge. Page owners and managers can share posts organically with users who have earned the Top Fan badge on their page.

Top fans are those that engage regularly with a page's content, meaning they are interested in it. These users tend to react or comment more than others.

"You can use this feature to share exclusive content only with the people who are most excited about your brand, which can give you an opportunity to split-test new content before going more public," says Adspresso.com.

Removing Info and Ads tab
In 2018, Facebook added the Info and Ads tab so advertisers, and consumers, would be aware of running ads. In 2019, Facebook removed the tab suddenly, after 11 months, but allowed users and marketers to follow up with the ads through the Facebook Ads Library.

Limiting Simultaneous Running Ads in 2020

One of the surprising announcements Facebook made in 2019 was its plan to limit the number of ads a company or organization can run at the same time.

Advertisers and digital marketers naturally saw this as counter intuitive. But the range Facebook has included is quite large. The platform even said that "The ad limits will impact just a small percentage of advertisers."

In November, when the announcement was made Facebook said: "In mid-2020, we are implementing a limit on the number of ads each Page can run at the same time…We plan to share more details about the limits early next year."

The social media platform said it was making this move "because very high ad volume can hinder an advertiser’s performance."

Messenger’s Lead Generation Tools
The lead generation option exists now in the messenger and can be found in the Facebook Ads Manager. The option will allow leads to be quickly qualified through an automated chatbot-like experience.

Businesses will later be able to keep track with their leads and have an integration with the CRM tools.

These updates will make it easy for advertisers and page owners to run their business as Facebook is trying to simplify the ads steps and to give its users an easy experience. Tell us what do you think of these updates and how helpful they will be to you.

Were you aware of these updates? Did we miss any? Let us know in the comments below.